Fine Tune with Corby Fine

Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.

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Thank you for checking out my site. For those of you who don't know me, I am a strategic, well-connected Marketing and Revenue Executive with experience in digital transformation, strategy, business development and operations. I have a track record of success in building brands, developing leading edge digital marketing strategies, launching innovative data & analytics ecosystems, operating a digital challenger bank brand and servicing clients across multiple verticals. I have run a full P&L of $350 Million and have acquired hundreds of thousands of clients through brand and performance marketing and transformed business models to be digital first.

I have run teams small to large, with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record results.  Comfortable in organizations from start ups to large public entities, always focused on developing exceptional customer experiences and incredible employee engagement.

Oh, for fun I play in a band: The Franks and Beans

Recent Episodes

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Sept. 3, 2025

EP52 - The New B2B Playbook: Matt Derella on Aligning the C-Suite for a New Generation of Buyers

Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast. This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an ...
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May 27, 2025

EP51 - The Nurse, The Marketer, The Entrepreneur with David Sanchez of Digitalis Medical

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈 In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands thrive and a nonprofit dedicated to addiction recovery. Discover David's insights on: - Navigating the
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April 21, 2025

EP50 - Claim Your Expert Authority with Christine Blosdale

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (yes, even TikTok!), and turn your unique experience into influence and income. Concrete tips, powerful
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Feb. 5, 2025

EP49 - 2025 The Year of Choice and Control for Advertisers with Jon Finnie

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP. Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo
48
April 1, 2024

EP48 - Is Email Dead with Brad Bettinson

This episode features a dynamic discussion with Brad Bettinson, VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delves into whether email is becoming obsolete akin to outdated technologies like the fax machine, or if it's adapting and thriving in a world dominated by instant communication channels. Brad brings over 20 years of experience in email and marketing automation, offering insigh
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March 18, 2024

EP47 - The Future of Agencies Kevin Krossing and Jeff Dack

In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates, and fresh perspectives on what lies ahead for these dynamic entities. 1. Art vs. Agency Work: The Great Debate 🎨 Artistic Boundaries: Is agency work truly an art form? We delve into the delicate balance between creativity and client briefs. When does a piece transcend me
46
March 2, 2024

EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures. We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video game ads. Ben suggests that dropping the term "digital" from advertising could benefit the industry
45
Jan. 3, 2024

EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack

Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3. Co-founders Adam Brotman and Andy Sack know a thing or two about each of those goals, which is why they started the business in the first place, and the emerging technology of focus, Generative AI. Adam is the former Chief Digital Officer at Starbucks, where he was responsible for building the brand’s Odyssey loyalty pla
44
May 11, 2023

EP44 - Be a Successful Leader with Cindy Wahler

Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are human and vulnerable. One of the most important characteristics is that they try to surround themselves with people who can teach them as well. Cindy Wahler understands that no single human is successful all by themselves. We all require mentors and advocates. A mentor is som
43
March 18, 2023

EP43 - Invent Status Quo with Sean Downey

Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey, President, Americas & Global Partners at Google lives at that intersection. As Sean explains, you have to have a really innovative culture that has tremendous amounts of psychological safety, where people feel like they can come in and contribute ideas and that they belong. Only then
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Jan. 22, 2023

EP42 - Think About the Edges with Tanbir Grover

You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover, Chief Marketing and Digital Officer at Pet Valu, thinking about and focusing on the edges is critical as most things in your business are usually working quite well. The challenge is in getting alignment and support to work on making those things better. The trick according to Tanbir, is to figure out who you can ally with and gain alignment on a common vision to take things forward,
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Dec. 8, 2022

EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora

It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowering and encouraging them to be reckless. Imagine starting a new job and having you leader tell you to use your first 90 days to try and do things your way, and to break and change things as you see opportunity, without fear of repercussion. That's the kind of leader that Shi