EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada

Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.

With more and more people shopping online, retail media just makes sense.  But what exactly is a retail media network?

A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like Walmart.ca. It’s a form of in-store advertising in a digital format.

Dana Toering is a digital media and technology veteran with over 20 years of experience in high growth industries. In his current role as Vice President of Walmart Connect Canada, Dana is responsible for leading and transforming the business into the number one destination for omnichannel advertising solutions (aka Retail Media). Before being named Vice President in 2020, Dana held leadership roles in leading digital media and technology-based companies including AOL Canada, Adobe, and Accenture Interactive.  Listen in as Dana and I talk about the growth of the Walmart Connect Canada retail media network.