Episodes
April 1, 2024
EP48 - Is Email Dead with Brad Bettinson
This episode features a dynamic discussion with Brad Bettinson , VP of Enterprise Solutions at JAM Direct, focusing on the evolution of email marketing and the role of AI in modern marketing strategies. The conversation delv…
March 18, 2024
EP47 - The Future of Agencies Kevin Krossing and Jeff Dack
In this episode, seasoned industry experts Kevin Krossing and Jeff Dack gather around the virtual table to dissect the ever-evolving landscape of creative agencies. Buckle up as we unravel intriguing insights, heated debates…
March 2, 2024
EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman
In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures. We start by discu…
Jan. 3, 2024
EP45 - If You're Not Already Playing With AI You're Far Behind with Adam Brotman and Andy Sack
Helping organizations embrace emerging technologies so that they can have a better relationship with their customers, unlock growth and build their brand is the goal of Forum3 . Co-founders Adam Brotman and Andy Sack know a …
May 11, 2023
EP44 - Be a Successful Leader with Cindy Wahler
Successful leaders have a number of common attributes. Some of them include having a sense of humility and humbleness, to be able to say that they don't have all the answers, that they have made mistakes, and that they are h…
March 18, 2023
EP43 - Invent Status Quo with Sean Downey
Many of us strive to work at the intersection of really smart people, really strong technology advancement and differentiated thinking. That combination of elements ultimately leads to better results. Sean Downey , President…
Jan. 22, 2023
EP42 - Think About the Edges with Tanbir Grover
You don't need to consistently look for big, humongous changes in your organization. According to Tanbir Grover , Chief Marketing and Digital Officer at Pet Valu , thinking about and focusing on the edges is critical as most…
Dec. 8, 2022
EP41 - Be Reckless and Break Things in Your First 90 Days with Shilpa Arora
It takes a strong leader to be vulnerable and ask their teams, "can we do it this way?" and if it doesn't work, admit that it's okay. It takes an even stronger leader to speak with all new hires as they come on board, empowe…
Nov. 12, 2022
EP40 - There is Always the Next and the Never Done with Meghan Nameth
As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking pla…
Oct. 10, 2022
EP39 - Finding Patterns Of Things Not Working With Michael Roberts
Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcome…
Feb. 25, 2022
EP38 - The Digitization of Sports with Christina Litz
There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change a…
Jan. 31, 2022
EP37 - Building the World's Most Loved Payments Company with Nic Beique
According to Nic Beique , the payments space is generally boring, but his goal is to build a payments company that is loved by his customers and that can be the heartbeat of their customers success. Nic tells me that it woul…
Jan. 4, 2022
EP36 - Homeownership as a Service with Daniel Dubois
When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-found…
Dec. 7, 2021
EP35 - The Future is Bright on Pinterest with Erin Elofson
Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking ab…
Nov. 23, 2021
EP34 - Building Live Learning Empires with Candice Faktor
Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco . She believes the future is learning live together and Disco's visio…
Nov. 8, 2021
EP33 - Build and Grow Your Content Business with Brett Chang
Ever hear of The Peak ? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 C…
Nov. 1, 2021
EP32 - Find Your Flywheel and Institutionalize Your Information Consumption with John Boynton
Most companies don't bother spending time thinking about how they can create their own flywheel. The flywheel that comes from digitally transforming their business, and finding ways that one new business model or revenue str…
Sept. 27, 2021
EP31 - Banks Need to Balance Automation and Human Advice to Win with Maja Neable
In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable , Chief Marketing Offi…
Sept. 13, 2021
EP30 - BenchSci Wants to Bring New Medicine to Patients 50% Faster with Simon Smith
For anybody who is not familiar with it, there is a real productivity crisis in the pharmaceutical industry and they have even given it a name, which is Eroom's law , the opposite of Moore's law. Moore's law states that ever…
July 25, 2021
EP29 - Maple is Canadian Made Healthcare IP For the Entire World with Dr. Brett Belchetz
The Canadian healthcare system is typically ranked as either the lowest ranked or second lowest ranked performing healthcare system of all developed world nations. Our physicians are great. Our procedures, world class. Then …
June 29, 2021
EP28 - Twitter is the Conversation Layer of the Internet with Paul Burns
Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversati…
May 26, 2021
EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019. With …
April 26, 2021
EP26 - The Future of Loyalty is Data with Derrick Fung
What is the future of loyalty? Capturing and rewarding consumers for their time, money and thoughts. When Derrick Fung thinks about Drop as a company, ultimately the big vision is to build both the world's most personalized …
April 6, 2021
EP25 - Are You Really Listening to Your Customers with Shannon Katschilo of Medallia
Your customers have so many options, so many different ways that they can relay feedback to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out…