Maja Neable

In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable , Chief Marketing Officer (CMO), Banking at BMO Financial Group , it is a combination of what consumers think about as a perceived convenience, and the distinctiveness that a bank can create to try and convince consumers that they are really different. The balance for automation and self-service, ...